The Need for _____ Is the Extent to Which an Individual

question 14

Multiple Choice

The need for _____ is the extent to which an individual has a strong desire to perform challenging tasks well and to meet personal standards for excellence, according to McClelland.

• A)affiliation
• B)belongingness
• C)achievement
• D)self-awareness
• E)relatedness

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Definitions:

Form Utility

The value added to goods through changes in their form or composition, making them more desirable or useful to consumers.

Digital Marketspace

An online environment where goods and services are bought and sold.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, weighted by the quality and benefits it provides.

Buyer-seller Relationships

The dynamic interactions and transactions between buyers and sellers, often emphasizing cooperation, trust, and communication for long-term engagement.