Managers for an E-Commerce Business Use a Formal System for Evaluating

question 70

Multiple Choice

Managers for an e-commerce business use a formal system for evaluating subordinates' behavior by their ability to achieve specific goals.This is an example of

• A)an SOP.
• B)an operating standard.
• C)management by objectives.
• D)total quality management.
• E)clan control.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Individualized Marketing

Adjusting the marketing mix of a business to treat individual persons as separate target markets.

Secondary Sources

Information that has been collected, interpreted, or processed by others, typically used in academic and professional research.

Information Sources

Various means through which data and information can be obtained, including books, journals, online databases, and interviews.