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In a flat, decentralized structure, people can be creative and courageous and take risks.
Geographic Targeting
A marketing strategy that focuses on appealing to consumers in a specific geographical area.
Differentiated Targeting
A marketing strategy where a company targets several market segments with specific offers, recognizing the unique demands of each segment.
Small Market Segment
A narrowly defined group of customers within a larger market, often characterized by unique preferences or needs.
Repositioning
The process of changing the market's perception of a product or brand, often involving changes in its marketing mix.
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