Innovation Refers to Producing Goods and Services That Have Attributes-Such

question 25

True/False

Innovation refers to producing goods and services that have attributes-such as design, styling, performance, and reliability-that customers perceive as being superior to those found in competing products.

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Definitions:

Phi Phenomenon

An optical illusion of perceiving a series of still images, when viewed in rapid succession, as continuous motion.

Halo Effect

The tendency to form an overall positive impression of a person based on one positive characteristic.

Predicts Future Behavior

The act of using current and past information to make informed guesses about future actions or trends.

Trait

A characteristic or quality of an organism, which can be physical or behavioral, genetically determined or acquired.