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Describe the "Big Five" personality traits briefly.
Substitution Effect
The economic principle that as the price of a good rises, consumers will replace it with cheaper alternatives, whereas if the price falls, the good will replace more expensive alternatives.
Economic Rent
Income derived from the ownership or control of a scarce resource, exceeding the income that would cause the resource to be brought into use.
Marginal Resource Cost
The additional cost incurred by acquiring one more unit of a resource.
Marginal Revenue Product
Marginal revenue product is the additional revenue generated from the use of one more unit of a variable input, holding other inputs constant.
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