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Michael was working with two of his colleagues to create a new marketing plan for his company's new product.The team was scheduled to meet with their manager on Monday to present the plan, but the plan wasn't final when the team met with the manager.Instead of accepting any responsibility, Michael told the manager that the plan was not final because the profile of the geographical area was inaccurate.Michael's view of the situation is an example of
Elastic Demands
A situation where the demand for a good or service significantly changes in response to changes in its price.
Close Substitutes
Products or services that can easily replace each other in the eyes of the consumer, offering similar benefits and functionalities.
Inelastic
A term describing a situation in which the quantity demanded or supplied of a good or service is relatively unresponsive to changes in price.
Elastic
Describes a situation in which the demand for a good or service significantly changes in response to changes in price.
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