A Company with a High Level of Efficiency and Low

question 60

Multiple Choice

A company with a high level of efficiency and low level of effectiveness is most likely to produce

• A)a low-quality product that the company makes a profit on.
• B)a high-quality product that the company makes a profit on.
• C)a low-quality product that customers do not want.
• D)a high-quality product that customers do not want.
• E)a high-quality product that customers can afford.

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Definitions:

Sales Tests

Controlled experiments or trials in specific market areas to estimate or predict the sales potential of a product.

Consumer-Oriented Sales Promotions

Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also called consumer promotions.

Advertising

The process of drawing awareness to offerings, necessities, and so forth, through paid adverts from a recognized sponsor.

Public Relations

The professional maintenance of a favorable public image by a company or other organization or a famous person.