The Table Below Shows Quarterly Sales Data Over Four Years

question 7

Multiple Choice

The table below shows quarterly sales data over four years.A regression of sales on quarters yields the equation: Sales = 18.25 + 1.55 * Quarter number.Using the regression estimate as the base, what is the seasonal index for the 4^th quarter (pick the answer that is closest to the correct number) ?

• A)1.10
• B)1.23
• C)1.04
• D)0.81

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Definitions:

Acculturate

To adapt to or acquire the cultural traits or social patterns of another group.

Reside

To live, dwell, or inhabit a particular place or environment.

Regional Segmentation

A marketing strategy that divides the market into different geographical units such as countries, cities, or neighborhoods for targeted marketing.

Lifestyle Patterns

The distinct and habitual ways of living, including activities, interests, and opinions, that characterize an individual or group.