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Why Is Product/process Innovation an Important Driver of Firm Performance

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Why is product/process innovation an important driver of firm performance?


Definitions:

Taboos

pertains to behaviors or practices that are prohibited or restricted by social or cultural norms, often due to superstition or religious beliefs.

Weakest Norms

The least influential or least enforced rules and standards of behavior within a society or group.

Cultural Relativism

The principle that an individual's beliefs and activities should be understood by others in the context of that individual's own culture.

Folkways

Norms or customary behaviors that are socially approved but not morally significant, dictating appropriate manners and actions in daily routines and interactions.

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