Your School Decides to Expand and Open a New Campus

question 57

Multiple Choice

Your school decides to expand and open a new campus in another state. Rather than acquiring land and building new buildings, the school board decides to merge with an existing school that has similar programs in the other state. The school you're merging with is a small commuter school with no dorms. 98% of its students are not only instate, but from the city the school is located in. This merger would be best described as a:

• A) vertical merger.
• B) geographic market extension merger.
• C) product market extension merger.
• D) horizontal extension merger.
• E) conglomerate merger.

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Definitions:

Market Modification

Strategies used by companies to change the characteristics of the marketplace to improve competitiveness and customer appeal.

Discontinuous Innovation

A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.

Market Modification

The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.

Product Repositioning

The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.