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Administrative agencies often provide needed continuity and consistency in the formulation, application, and enforcement of rules and regulations governing business. These agencies are providing _____.
Segment
Refers to a distinct group within a larger population or market, often characterized by specific demographics, behaviors, or preferences.
Segmentation Strategy
The method of splitting a wide market of consumers or businesses, which includes both existing and potential clients, into smaller segments according to certain common traits they share.
STP Process
Acronym for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify target audiences and develop tailored marketing strategies.
Target Market
The specific group of consumers at which a company aims its products and services.
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