When One Person, or a Very Few Persons, Own All

question 53

Multiple Choice

When one person, or a very few persons, own all the shares of stock in a corporation, it is considered a _____ organization.

• A) publicly held
• B) narrowly held
• C) closely held
• D) tightly held
• E) minority held

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Definitions:

Direct Marketing

A form of advertising where companies communicate directly with customers through a variety of media including cell phone text messages, email, websites, online adverts, database marketing, fliers, and catalog distribution.

Sales Promotion

Marketing activities that aim to increase sales in the short-term by offering incentives or discounts to consumers or resellers.

Cost Per Contact

A metric that measures the average expense incurred by a company to make a single contact with a potential or current customer, often used in marketing and advertising.

Personal Selling

A sales method involving direct interaction between salespeople and individual customers to persuade the customer to make a purchase.