The Purpose of Segmentation Is to Give the Company a Concrete

question 19

True/False

The purpose of segmentation is to give the company a concrete vision of its customers, so that it can better understand how to market to that customer.

---

Definitions:

Correlate

A term referring to a statistical relationship between two or more variables where a change in one is associated with a change in the other.

Gang Membership

The act of belonging to a group that is often involved in illegal activities and operates with a certain level of organization, loyalty, and identity.

Deviant Activities

Behaviors that violate the norms or accepted standards of a society or community, which can range from minor infractions to serious crimes.

Crimes

Acts or omissions that violate laws which have been established by governmental authorities and are punishable by the state.