In Marketing, Which of the Following Statements Holds True for a Product

question 48

Multiple Choice

In marketing, which of the following statements holds true for a product?

• A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
• B)It refers to any physical good or intangible service that is offered for sale.
• C)It refers to the amount of money that the consumer pays for any physical good or intangible service.
• D)It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.
• E)It refers to the location at which the company offers any physical good or intangible service for sale.

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Definitions:

Merchandise

Goods that are purchased for the purpose of being sold to customers in the retail or wholesale market.

Periodic Inventory System

An inventory system that updates the inventory balance at specific intervals, necessitating physical counts.

Cost of Merchandise

The total purchase cost of goods that a retailer, wholesaler, or distributor has bought for the purpose of reselling.

Freight In

The cost associated with transporting goods from the supplier to the buyer, typically recorded as part of the inventory cost.