In Marketing, Which of the Following Statements Holds True for Place

question 21

Multiple Choice

In marketing, which of the following statements holds true for place?

• A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
• B)It refers to any physical good or intangible service that is offered for sale.
• C)It refers to the amount of money that the consumer pays for any physical good or intangible service.
• D)It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.
• E)It refers to the location at which the company offers any physical good or intangible service for sale.

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Definitions:

Opportunity Costs

The value of the best alternative that is foregone when a different option is chosen.

Special Order

A one-time order that is not considered part of the company’s normal ongoing business.

Capacity

The maximum output that a business can produce in a given period with available resources.

Production Constraint

Any factor that limits the volume or type of production a company can achieve, such as equipment capacity or availability of materials.