In Marketing, Market Segmentation Refers to The

question 42

Multiple Choice

In marketing, market segmentation refers to the:

• A)process of dividing a larger market into smaller markets that share a common characteristic, such as age, gender, income level, or lifestyle.
• B)combination of the four Ps of marketing that can be customized for different countries.
• C)commerce areas where because of price differences across countries, consumers are able to cross international borders to legally purchase products at lower prices than in their home country.
• D)commerce areas where vendors purposely deceive buyers by altering products and then selling them as branded products at a bargain cost.
• E)set of expectations, memories, stories and relationships that-taken together-account for a consumer's decision to choose one product or service over another.