A US-Based Soft Drink Manufacturer Introduces a Drink in the Indian

question 78

Multiple Choice

A US-based soft drink manufacturer introduces a drink in the Indian market that is already available in the US market.The manufacturer does not make any changes with regard to the size of the bottle, the fizz in the drink or the taste of the drink.The consumers in India get the same product that is available in the American market.The above serves as an example of:

• A)product adaptation.
• B)product rebranding.
• C)product invention.
• D)brand extension.
• E)straight product extension.

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Definitions:

Free Oxygen

Atomic or molecular oxygen not bound to any other elements, often referring to atmospheric oxygen that is available for respiration.

Chemical Building Block

Basic components used in chemistry to synthesize more complex molecules.

Carbon Dioxide

A transparent, scentless gas that results from the combustion of carbon and organic materials and through the process of breathing. It exists naturally in the atmosphere and is taken in by plants during the process of photosynthesis.

Lysosomes

Membrane-bound organelles containing digestive enzymes, involved in the breakdown of cellular waste material and foreign substances.