_____ Refers to the Granting of Permission by One Party

question 80

Multiple Choice

_____ refers to the granting of permission by one party to another party to use intellectual property rights, such as trademarks, patents, brand names, or technology, to a foreign company under defined conditions along with providing a bundle of services and products.

• A)Joint venture
• B)Licensing
• C)Leasing
• D)Acquisition
• E)Franchising

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Definitions:

Social Judgment Theory

A theory that explores how people form impressions, make judgments, and process persuasive messages based on different points of view.

Latitude of Acceptance

It is a concept in psychology and communication studies that describes the range of ideas that a person finds tolerable or worth considering.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the strength of arguments, often influencing attitudes without deep processing.

Inoculation Theory

A social psychological and communication theory that explains how attitudes and beliefs can be made more resistant to change by exposing them to counter-arguments.