Suppose Your Firm Is Considering Two Independent Projects with the Cash

question 55

Multiple Choice

Suppose your firm is considering two independent projects with the cash flows shown as follows. The required rate of return on projects of both of their risk class is 12 percent, and the maximum allowable payback and discounted payback statistic for the projects are two and a half and three years, respectively. $$\begin{array} { | l | c | c | l | l | } \hline \text { Time } & 0 & 1 & 2 & 3 \\\hline \text { Project A Cash Flow } & - 5,000 & 1,000 & 3,000 & 5,000 \\\text { Project B Cash Flow } & - 10,000 & 5,000 & 5,000 & 5,000 \\\hline\end{array}$$
Use the IRR decision rule to evaluate these projects; which one(s) should be accepted or rejected?

• A)Accept both A and B
• B)Accept neither A nor B
• C)Accept A, reject B
• D)Reject A, accept B

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Price Strategy

An approach determined by a company to set the cost of its products or services, aimed at achieving specific business objectives, such as maximizing profitability, capturing market share, or discouraging new entrants.

Elements Of Promotion

Components used in marketing to communicate a product's value to consumers, typically including advertising, sales promotion, direct marketing, personal selling, and public relations.

Brand

A name, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.