Suppose Your Firm Is Considering Two Mutually Exclusive, Required Projects

question 77

Multiple Choice

Suppose your firm is considering two mutually exclusive, required projects with the cash flows shown as follows. The required rate of return on projects of both of their risk class is 8 percent, and the maximum allowable payback and discounted payback statistic for the projects are two and three years, respectively. $$\begin{array} { | l | c | c | c | c | } \hline \text { Time } & 0 & 1 & 2 & 3 \\\hline \text { Project A Cash Flow } & - 20,000 & 10,000 & 30,000 & 1,000 \\\text { Project B Cash Flow } & - 30,000 & 10,000 & 20,000 & 50,000 \\\hline\end{array}$$

• A)Accept both A and B
• B)Accept neither A nor B
• C)Accept A, reject B
• D)Reject A, accept B

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Definitions:

Enhance Customer Perceptions

Strategies aimed at improving how consumers view and evaluate a company's products or services.

Markdowns

Reductions in the selling price of goods, often to clear old stock or respond to reduced demand.

Complementary Products

Products that enhance the use of a primary product or are better used in conjunction with the primary product, increasing customer satisfaction and sales opportunities.

Maintained Markup

The practice of keeping the difference between the cost price and selling price consistent across products or over time.