Effects That Arise from a New Product or Service That

question 102

Multiple Choice

Effects that arise from a new product or service that decrease sales of the firm's existing products or services are referred to as

• A) complementary effects.
• B) substitutionary effects.
• C) sunk effects.
• D) marginal effects.

Recognize the importance of timing and stimulus association in classical conditioning.

Understand the concept of classical conditioning and its basic components: unconditioned stimulus, conditioned stimulus, unconditioned response, and conditioned response.

Differentiate between unconditioned and conditioned stimuli and responses.

Identify examples of classical conditioning in everyday life.