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You are trying to pick the least expensive car for your new delivery service. You have two choices: the Scion xA, which will cost $15,000 to purchase and which will have OCF of -$1,600 annually throughout the vehicle's expected life of four years as a delivery vehicle; and the Toyota Prius, which will cost $27,000 to purchase and which will have OCF of -$750 annually throughout that vehicle's expected six-year life. Both cars will be worthless at the end of their life. If you intend to replace whichever type of car you choose with the same thing when its life runs out, again and again out into the foreseeable future, and if your business has a cost of capital of 10 percent, what is the EAC of the most expensive car?
Threat Of New Entrants
The potential challenge posed by a new competitor entering an industry or market.
Contestable
Pertaining to a market situation where costs of entry and exit are low, allowing for potential competition to exist even if the market is held by a few companies.
Competitive Level
indicates the intensity of competition within a market, influencing firms' strategies and market outcomes.
Price Searchers
Firms or individuals who determine their selling price based on the demand and supply conditions of the market, rather than being price takers.
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