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For corporations, maximizing the value of owner's equity can also be stated as
Order-Takers
Sales personnel whose primary job is to take orders from buyers rather than actively selling or persuading.
Customer Advocacy
The act of supporting or recommending a company's products or services by its customers, often influenced by positive experiences.
Customer Service
All of the activities a firm engages in to satisfy the needs and wants of its customers.
Trial Close
A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy.
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