According to the Text,what Are the Three Essential Steps Within

question 7

Multiple Choice

According to the text,what are the three essential steps within the sales presentation,in the correct order?

• A) Price, marketing plan, and FAB
• B) FAB, business proposition, and marketing plan
• C) Marketing plan, FAB, and business proposition
• D) Business proposition, FAB, and marketing plan
• E) FAB, marketing plan, and business proposition

---

Definitions:

Brand Storytelling

The practice of using narrative techniques to communicate a brand's values, history, and purpose in a compelling way that resonates with its audience.

Co-Creating Meaning

A collaborative process wherein brands and consumers jointly contribute to the development of brand narratives and values, enriching the brand experience.

Signature Story

A unique, compelling narrative that embodies the essence of the brand and connects emotionally with consumers.

Long-Term Vision

Long-term vision refers to the strategic planning and foresight that guide an organization's goals and strategies over an extended period.