A Salesperson Asks the Prospect," What Do You Think About

question 6

Multiple Choice

A salesperson asks the prospect," What do you think about our new line of products?" Which approach is being used?

• A) Product
• B) Opinion
• C) Curiosity
• D) SPIN
• E) Customer benefit

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Definitions:

Brain Activation

The process by which regions of the brain become more active, typically in response to a specific stimulus or task.

Genetics

The biological study of genes, heredity, and the variation of organisms, determining characteristics of living organisms.

Psyche

Refers to the human mind or soul, as a fundamental part of individual's mental and emotional state or wellbeing.

Logos

In rhetoric, logos refers to an appeal to logic, where arguments are made using reasoned discourse. In branding, it's the symbolic representation of a company or product.