What Is the First Step in Developing a Customer Benefit

question 99

Multiple Choice

What is the first step in developing a customer benefit plan?

• A) Establishing a marketing plan
• B) Creating a detailed customer profile
• C) Selecting a suggested purchase order for a prospect
• D) Developing a business proposition that includes a value analysis
• E) Choosing the features, advantages, and benefits to present to a prospect

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Definitions:

Stigmatization

The act of disgracing or branding someone or something as disgraceful or unworthy.

Formally Enacted

A term referring to policies, laws, or rules that have been officially written and adopted through formal procedures.

Laws

Are norms that are codified and enforced by the state.

Social Interaction

Is the process by which role performers act in relation to others.