Sonia Taylor Has a Collection of Hand-Tied Fishing Flies Left

question 32

Multiple Choice

Sonia Taylor has a collection of hand-tied fishing flies left to her by her great-grandfather.She has learned the fishing flies are valuable and would like to sell them.Sonia has used the Web to locate dealers of antique fishing gear who might be interested in purchasing the collection.Sonia has engaged in:

• A) data mining.
• B) e-prospecting.
• C) direct marketing.
• D) direct selling.
• E) networking.

---

Definitions:

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output.

Diseconomies of Scale

The phenomenon where production costs per unit increase as a firm or production process scales up, contrary to economies of scale where costs decrease.

Boeing

An American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide.

Law of Diminishing Returns

An economic principle stating that adding more of one factor of production, while holding others constant, will at some point yield lower per-unit returns.