_____ Is the Activity,set of Institutions,and Processes for Creating,communicating,delivering,and Exchanging

question 48

Multiple Choice

_____ is the activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.

• A) Consumerism
• B) Profit maximization
• C) Marketing
• D) Salesmanship
• E) Professional selling

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Definitions:

Machiavellianism

A personality trait characterized by a manipulative, deceitful, and exploitative approach to interpersonal relationships and the pursuit of personal goals.

Networking

The practice of building, maintaining, and utilizing contacts and connections in professional or social spheres to gain information, resources, or support.

Non-substitutability

The quality of being irreplaceable or not easily replaced due to unique attributes or circumstances.

Strike

A work stoppage caused by the mass refusal of employees to work, usually in protest against working conditions, pay or benefits.