Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per

question 24

Multiple Choice

Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-Because the Rome Coke bottler stressed the wants of the buyers,it is obvious that it was a supporter of:

• A) team selling.
• B) social responsibility. .
• C) the marketing concept.
• D) the production concept.
• E) non-consumer marketing.

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Definitions:

Terminal Values

Fundamental beliefs or end goals that a person or organization considers most important and strives to achieve throughout life or operation.

Managers

Persons within a company who are in charge of guiding and supervising a team's activities.

Individualism View

An outlook or perspective that emphasizes the moral worth of the individual and the importance of personal independence and self-expression.

Ethical Behaviour

Acting in ways consistent with what society and individuals typically think are good values.