Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per

question 68

Multiple Choice

Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-In Rome,the Coke salesperson was an important member of the _____ element of the marketing mix.

• A) price
• B) production
• C) product
• D) promotion
• E) distribution

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Definitions:

Extra Weight

Additional body mass that may come from fat, muscle, bone, and/or water retention, potentially impacting health.

Cholesterol

A waxy, fat-like substance found in all cells of the body, which is essential for the production of hormones, vitamin D, and substances that help digest foods.

Cardiovascular Disease

A group of conditions affecting the heart or the blood vessels, including issues like coronary artery disease, high blood pressure, and cerebrovascular accidents.

LDL To HDL

The ratio of low-density lipoprotein (LDL) to high-density lipoprotein (HDL) in the blood, an important indicator of cardiovascular health.