The Metric That Allows Marketers to Measure the Overall Effect

question 33

Multiple Choice

The metric that allows marketers to measure the overall effect of their marketing investment is known as _____________________.

• A) return on marketing investment (ROMI)
• B) customer lifetime value (CLV)
• C) return on customer investment (RCI)
• D) customer marketing objectives (CMO)

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Definitions:

Periodic Table

A tabular arrangement of chemical elements organized by their atomic number, electron configuration, and recurring chemical properties.

Referents

The objects or things in the real world that words or phrases refer to or denote.

Differentia

The characteristic that distinguishes a particular species from other members of the same genus in taxonomy, or more generally, the distinguishing feature of something.

Too Broad

A term used to describe statements, questions, or categories that are so wide-ranging they lack focus, making them difficult to address or answer succinctly.