Because Procter and Gamble Is a Global Marketer of Consumer

question 13

Multiple Choice

Because Procter and Gamble is a global marketer of consumer products and boasts a wide variety of end-user markets,its marketing organizational format is ____________________________.

• A) matrix
• B) product
• C) region
• D) production process

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Definitions:

Assumption

A belief or statement taken to be true without proof, often forming the basis for further reasoning or behavior.

Cognitive Psychology

The branch of psychology that studies mental processes including how people think, perceive, remember, and learn.

Social Psychology

The exploration of how the real, perceived, or suggested presence of others affects individuals' mental states, emotions, and actions.

Social Anthropology

The branch of anthropology that studies how contemporary human societies and cultures operate and organize themselves.