A Critical Requirement in the Use of Social Media to Reach

question 13

Multiple Choice

A critical requirement in the use of social media to reach consumers is _________________________________.

• A) the use of a single, focused social media site for marketing communications
• B) the commitment to continued communications through traditional media such as television
• C) the provision of manpower dedicated to social media monitoring
• D) the registration of the firm's social media activities with the federal government

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Definitions:

Political Preferences

Individual or collective choices or inclinations regarding political parties, policies, or candidates.

Standard Deviation

A statistical measure of the dispersion or variability within a data set, indicating how spread out the numbers are from the mean.

Squared Deviation

The square of the difference between a value and a reference point or mean, often used in statistics to measure variability.

Mean

A statistical measure representing the average value of a set of numbers, calculated by dividing the sum of all values by the number of values.