The Metrics Found in a Social Computing Tool Kit Include

question 22

Multiple Choice

The metrics found in a social computing tool kit include __________________________.

• A) reach and frequency
• B) conversion rates and cost per sale
• C) total audience size
• D) gross rating points

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Definitions:

Limited-Service Agency

An advertising agency that specializes in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media space, or providing Internet services.

Advertising Copy

The written or textual component of an advertising message that aims to persuade or inform the target audience.

Internet Services

Various services provided over the internet, including web hosting, email, online gaming, and streaming media.

Posttesting

The evaluation of an advertising campaign or marketing strategy after it has been implemented, to assess its effectiveness.