An Electronic Platform by Which Customers Can Become Equal Partners

question 15

Multiple Choice

An electronic platform by which customers can become equal partners with firms in determining marketing practices through two-way communication is known as _____________________ .

• A) social responsibility marketing
• B) search engine marketing
• C) social computing
• D) customer loyalty program

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Definitions:

Non-Technical Skills

Abilities that do not involve technical knowledge or expertise, such as communication, teamwork, problem-solving, and leadership.

Ethics Training

Educational sessions or programs designed to inform individuals about moral principles and standards of conduct relevant to their profession or daily activities.

Ethical Dilemmas

Situations where a person must choose between two morally correct but conflicting actions, and the choice made could lead to a violation of ethical principles.

Ethical Behaviour

Ethical behaviour refers to actions that are morally right and beneficial to both the individual and society, following principles of fairness, integrity, responsibility, and respect.