When Michelin Taught Its Distributors How to Promote Its New

question 17

Multiple Choice

When Michelin taught its distributors how to promote its new line of tires based on their superior product characteristics,they exhibited the channel management practice of __________.

• A) coverage management
• B) motivational programs
• C) performance management
• D) capability-building programs

---

Definitions:

Content Marketing

A marketing strategy that concentrates on producing and sharing content of high value, relevance, and consistency to draw in and maintain a specific target audience.

Community Members

Individuals who belong to a specific group or population sharing common interests, goals, or characteristics.

LinkedIn

A professional networking platform that allows users to connect with colleagues, search for jobs, and share industry-related content.

Career Networking

The process of building and maintaining professional relationships to advance one's career.