The Level of Product Knowledge That Consumers in a Particular

question 25

True/False

The level of product knowledge that consumers in a particular market exhibit is an important criterion in defining marketing strategy.

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Definitions:

Rehearsal

The practice of repeatedly going over information or skills to embed them in memory or improve proficiency.

Acquisition

In classical conditioning, the initial stage, when one links a neutral stimulus and an unconditioned stimulus so that the neutral stimulus begins triggering the conditioned response. In operant conditioning, the strengthening of a reinforced response.

Encoding

The process of getting information into the memory system—for example, by extracting meaning.

Recognition

A measure of memory in which the person identifies items previously learned, as on a multiple-choice test.