SBI's Research Shows That Similar Psychological Traits __________________

question 13

Multiple Choice

SBI's research shows that similar psychological traits __________________.

• A) drive behaviors which are expressed in the same way from culture to culture
• B) have no relationship to consumer behavior
• C) are not indicative of similar consumer behavior from culture to culture
• D) drive similar kinds of consumer behavior

---

Definitions:

Beta Cells

Cells located in the pancreas that produce and secrete insulin, a hormone that regulates blood glucose levels.

Phosphorylation

Addition of phosphate to an organic compound.

Active Transport Molecules

Substances involved in the movement of ions and other molecular substances across cell membranes against a concentration gradient, requiring energy.

Plasma Membrane

A bi-layer of lipids with embedded proteins that surrounds a cell, controlling the movement of substances in and out of the cell.