The Target Market Strategy That Involves Very Specific Sub-Segments of Customers

question 35

Multiple Choice

The target market strategy that involves very specific sub-segments of customers is referred to as a _____________________ approach.

• A) generalized
• B) customized
• C) standardized
• D) concentrated

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Definitions:

Earned Value

A project management technique that measures project performance and progress in an objective manner.

Planned Value

In project management, it refers to the estimated monetary value of the work planned to be completed at a certain point in the project's timeline.

Earned Value Management

A project management technique that integrates scope, cost, and schedule to assess project performance and progress.

Partial Completion

Refers to the stage in a project or task where some, but not all, components have been accomplished.