When a Company Focuses Intensely on One Segment of the Market

question 30

Multiple Choice

When a company focuses intensely on one segment of the market it is employing a(n) ______________________ segmentation strategy.

• A) concentrated
• B) differentiated
• C) undifferentiated
• D) domestic

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Definitions:

Achievement Motivation

The drive or desire to accomplish goals, excel, and achieve competence and mastery in tasks.

Creativity

The ability to generate new ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining.

Originality

The quality of being novel or unique, especially in the context of creative or innovative thinking.

Inventiveness

The ability to create or design new things or to think originally and creatively.