The Process of Subdividing a Market into Distinct Subsets of Customers

question 15

Multiple Choice

The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs defines ___________________________.

• A) segmentation
• B) market division
• C) standardization
• D) evaluation

---

Definitions:

Verify

To confirm the accuracy, truth, or validity of something through examination or comparison.

Five-Figure Accuracy

The precision of a numerical value up to five significant digits.

Calculate

To work out the numerical value of something through a systematic series of steps.

Graph

A visual representation of data, functions, or equations on a coordinate plane.