A Method of the Tracking Data Associated with Visitors' Interactions

question 2

Multiple Choice

A method of the tracking data associated with visitors' interactions with a company's website,or with a company's brand elsewhere on the web,is _________________________.

• A) Internet purchase analysis
• B) brand-tracking
• C) web analytics
• D) web-tracking

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Definitions:

Goal Motivate Performance

The concept that setting objectives can inspire and improve an individual's or group's work output or effectiveness.

Fostering Action Plans

Developing and implementing strategies to achieve specific goals, often involving the coordination of resources and tasks.

Herzberg's Two-factor Theory

A theory in organizational psychology that distinguishes between motivation factors, which encourage employees, and hygiene factors, which can cause dissatisfaction if absent but not necessarily motivate when present.

Satisfier

This term often refers to a factor that contributes to an individual's satisfaction, potentially leading to motivation or a positive state of well-being.