If an International Market Is Different and Unfamiliar to a Company,it

question 9

Multiple Choice

If an international market is different and unfamiliar to a company,it should consider___________________.

• A) eliminating international marketing research as a step in the market entry process
• B) reconsidering that country as a potential target market
• C) conducting marketing research with internal personnel only to reduce costs
• D) using market research providers that specialize in that market

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Definitions:

Kelly Johnson

An influential engineer and aircraft designer, known for his work on the Lockheed U-2 and SR-71 Blackbird spy planes, among other projects.

Marketing Plans

Strategic blueprints designed to achieve specific marketing objectives and goals over a set period of time.

Marketing Metrics

Quantitative measures used to evaluate, compare, and track marketing performance or effectiveness.

Bias For Action

A preference or inclination towards making decisions and acting on them quickly, often used in business to foster rapid experimentation and innovation.