When Multinational Marketers Plan Product Strategy on a Global Basis,which

question 15

Multiple Choice

When multinational marketers plan product strategy on a global basis,which of these issues is not among their concerns?

• A) Assuring that products offered in global markets are duplicates of those offered domestically in order to enhance profitability.
• B) Designing the product to allow acceptance by all the regulatory agencies in which marketing will occur.
• C) Ensuring that new products or new generations of older products will satisfy all of the regulations necessary to qualify for sale.
• D) Determining if conformance to local standards and regulations will cause undue hardship to their company and their customers alike.

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Definitions:

Concentric Zone Model

A sociological model that describes urban land use in concentric circles, theorizing how social groups are spatially arranged in cities.

Urban Growth

The process by which cities expand in terms of population and infrastructure, often associated with economic development and migration from rural areas.

Social Networks

The structures made up of individuals or organizations that are connected by one or more specific types of interdependency, such as friendships, kinships, common interests, financial exchanges, or beliefs.

Concentric Zone Model

A model in urban sociology proposing that cities grow in concentric rings, with each ring representing different types of land use and social groups.