All of These Are Considered External Drivers of Global Marketing

question 24

Multiple Choice

All of these are considered external drivers of global marketing strategy except ______________________.

• A) international experience
• B) economy
• C) culture
• D) political-legal systems

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Definitions:

Good

An item or service that is produced for sale or use.

Income Effect

Alterations in the financial state of individuals or economies and how these changes drive the demand for various goods or services.

Consumer's Spending

The total amount of money spent by households in an economy on goods and services.

Budget Constraint

The limit on the consumption bundles that a consumer can afford given their income and the prices of goods and services.