Why Did the American MTV Network Cable Channel Fail When

question 33

Multiple Choice

Why did the American MTV network cable channel fail when pursuing a global-standardization strategy?

• A) Because MTV failed to understand that music videos were a commodity product
• B) Because the globalization hypothesis holds true for the music industry
• C) Because cultural distance most affects products with high linguistic content
• D) Because an international strategy was more suitable for the music industry

Recognize the effect of aesthetic experiences in relating a brand’s history and values.

Determine the importance of aligning brand strategies with cultural, time, and place codes to enhance brand positioning.

Understand the concept and application of pre-suppositional questions in solution-based counseling.

Grasp the purpose and implementation of the miracle question in envisioning a future without current problems.

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Definitions:

Deep Throat

The pseudonym of W. Mark Felt, the secret informant who provided information to journalists about the Watergate scandal.

Nixon's Resignation

The event on August 8, 1974, when President Richard Nixon resigned from office due to the Watergate scandal, becoming the only U.S. president to do so.

CIA

The Central Intelligence Agency, a civilian agency of the United States federal government, is responsible for collecting, processing, and analyzing information related to national security.

Overthrow

The act of removing or toppling a government, leader, or system, often through forceful or illegal means.