Titan Autos Inc

question 73

Multiple Choice

Titan Autos Inc.merged with its competitor, Cadvia Autos Inc.This allowed Titan Autos to use its technological competencies along with Cadvia Autos's marketing capabilities to capture a larger market share than what the two entities individually held.What does this scenario best illustrate?

• A) Backward integration
• B) Forward integration
• C) Horizontal integration
• D) Vertical integration

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Definitions:

Influence

The ability to impact the personality, growth, or actions of an individual or entity, or the impact in question.

Herzberg's Two-factor Theory

A theory of motivation proposing that employee satisfaction and dissatisfaction are influenced by two independent sets of factors: hygiene factors and motivators.

Limitation

A restriction or boundary that defines the scope of a particular thing, such as a concept, process, or activity.

Motivator Factors

Elements that significantly increase employee satisfaction and motivation, often related to job content such as recognition and achievements.