Which of the Following Best Illustrates Forward Vertical Integration

question 108

Multiple Choice

Which of the following best illustrates forward vertical integration?

• A) A firm that manufactured and sold car engines to major automobile companies launches its own line of cars.
• B) A chain of ice cream parlors launches a brand of toys and accessories for children.
• C) A multinational coffee chain sources its coffee beans from plantations in Brazil and Vietnam.
• D) A designer shoe company that previously purchased leather from external suppliers establishes its own leather tannery.

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Definitions:

Fiberglass Material

A composite material made from fine fibers of glass and often used in a variety of applications, including construction and automobile parts.