While KFC Focuses on International Markets, Its Competitor, Chick-Fil-A, Focuses

question 61

Multiple Choice

While KFC focuses on international markets, its competitor, Chick-fil-A, focuses on the domestic U.S. market. What is the reason behind this strategic difference?

• A) KFC has more financial resources than Chick-fil-A since it is a publicly traded stock company.
• B) Chick-fil-A has a larger customer base and number of outlets in the U.S. market than its competitor KFC.
• C) KFC wants to follow a differentiation strategy, and Chick-fil-A wants to pursue a cost-leadership strategy.
• D) Chick-fil-A is part of a large conglomerate, whereas KFC has more flexibility to pursue a geographic diversification strategy.

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