Which of the Following Corporate Strategies Did ExxonMobil Pursue by Acquiring

question 23

Multiple Choice

Which of the following corporate strategies did ExxonMobil pursue by acquiring XTO Energy, a natural gas company?

• A) Taper integration strategy
• B) Differentiation strategy
• C) Related diversification strategy
• D) Cost-leadership strategy

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Definitions:

Software Package

A bundle of software applications or programs typically designed to perform a specific group of tasks or functions and sold as a single product.

Cost Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's unit cost.

Monopolist

An entity that has exclusive control over the supply of a particular product or service, and thus the power to influence the market price.

Marginal Revenue

The supplementary income earned from the sale of one extra unit of a good or service.